‘Light and bright’ was essential for Quaker’s Scandinavian market. Not only in appearance, but especially looking at the family vibe.
You can cast the perfect actors, but in the end you only know on set if there is a real connection. Great to see how strangers can come across as a real family. And especially these children were perfect!
And also great, this commercial was in the cinema in Scandinavia.
Agency: FHV BBDO
Production Company: Wenneker Amsterdam
Post Production: Wenneker Amsterdam
DOP: Job Kraaijeveld
Creatives: Martin Cornelissen
Producer: Elles Markx (Wenneker Amsterdam), Peter Burger (FHV BBDO)
Editor: Francisco Rodriguez
Compositing: Koen Hesselink
Grading: Daphne Maierna